When Fashion X Function collide it leads to Product Design

Here at Aetha Design, we don't only work on consumer electronics, healthcare and sports products. We believe to be fully creative, a mix of projects is healthy. This month we have recently been working on a number of soft goods projects with some of our clients.We are really looking to bridge the gap between product design and fashion. In the past there has always been a disconnect between the two, but with the techniques of 3D printing, smart tailoring & integrated functional technologies being adopted by fashion brands globally it is obvious the 2 are definitely being encouraged to collide. Brands are bringing on product designers with engineering backgrounds to enhance their collections and offer something unique to the market. *One of our design team in the Studio working on backpack and bike pannier.At the studio, we love a challenge and with our local associate seamstress and in-house soft goods designer we feel comfortable with most materials. We love learning about new materials and often look for inspiration outside of the norm when at the R&D stage of a project.*A recent project where hard components including Fidlock were used in the design alongside materialsOur soft goods design process includes conceptualization, developing specifications, fabricating prototypes, conducting supplier and material research, and providing manufacturing support through production. This unique strength is leveraged with our expertise in other areas to efficiently integrate soft goods design with hard components. We have recently used Fidlock with a soft goods product & various other components.Patagonia Yulux wetsuit advert With the increase in demand for wearable technology, the product and fashion worlds are constantly aligning. We have recently seen brands such as Adidas produce 3D printed shoes, Vollebak designing and making a fully biodegradable t-shirt from algae & plants and Patagonia launching their Yulex natural rubber fully sustainable wetsuits which are the first Fair Trade certified wetsuits.We hope the fashion statements of the future are to design soft goods and clothing with sustainability in mind, whether that is to make an item last a long period of time (less fast fashion) or give products a second use after they have served their time with the Cradle to Cradle approach.*Vollebak biodegradable T-shirt made from yarn produced from wood pulp - DezeenIf you have a textile project, leisurewear or bag project on the horizon we are always happy to offer advice and talk.