Aetha design is a small team of adventurous individuals, who love
sports and the outdoors.
Using this broad mix of interests, skills and personalities as inspiration, we come together to think creatively, blend ideas and work as a multi-dimensional team. If we sound like your kind of people, we would love to work with you. Simply fill out the enquiry form on our contacts page.
Tom Parsons
Founder.
Tom studied Product Design BSc at Bournemouth University and graduated in 2009. He started his career at Vector designing bespoke security and anti-piracy cameras for super-yachts and international military units. Tom then joined Dyson in 2013. Tom left Dyson as a Senior Product Design Engineer to set up Aetha Design.
Tom founded Aetha in 2018 and heads up the design team now from the Poole Quay studio. Tom is a keen waterman, he enjoys windsurfing, kitesurfing, surfing and foiling.
Michael O'Driscoll
Senior Product Designer
Michael joins Aetha Design from York St. John University where he studied Product Design. He also has a Masters in 3D Design and Technologies. Michael is probably our most talkative designer to work in the studio and the only Yorkshireman we have met who doesn’t drink tea (or even more unusual for a designer – Coffee!!).
Michael is a super keen cyclist and photographer.
Stanley Binns
Product Designer
Stanley joined Aetha Design in 2022 after graduating from Brunel University where he studied Industrial Design & Technology. As well as been a very talented product designer, he is also very nifty on a sewing machine and has worked on several soft goods projects already!
When he's not designing, you can find Stanley cheering for Fulham FC. Fun fact: he's also not a coffee drinker!
Sam Russell
Product Designer
Sam joins Aetha Design from Nottingham Trent University where he earned a 1st class degree in Product Design. He joins us after winning the first Design Truth Award this summer, after a brief internship with us (as part of the prize) he has now joined us full time and has made the move down South.
Sam is also a keen windsurfer so he has come to the right place!
Phoebe
CVO - Chief Visionary Officer.
Phoebe is our office rescue. She is a Heinz of sorts – lab x spaniel x wippet. She is super-fast and a ideal companion running or cycling to work. We call her the CVO – Chief Visionary Officer. She is 8 years old now but we have had her since she was 7 months.