Project: Cupple Bottle
Client: Cupple

The Cupple team approached us in 2019 with an idea to reinvent the water bottle and coffee cup with an aim to help reduce the amount of single use plastic we see in our oceans and countryside.

Our solution is a minimal sculpted form that also provides a flawless user experience. Aetha Design have been involved from the initial sketch right through to the design for manufacture stage. The team have also helped the Cupple team in signing off the prototype from the chosen manufacturer.  The product is due for launch Autumn 2020 via Kickstarter. Sign up to release news here



Client feedback: 

“We have worked with AETHA for the past eight months on developing our concept for a reusable drinks bottle from a hazy sketch with a long list of requirements to the beautiful, stylish prototype now sitting in front of us. The team were brilliant from the outset, taking care to fully understand our ideas, through the development process, providing clear timelines and costs for all stages with plenty of opportunity to discuss and refine our product, to the final prototype which the team spent so much time on getting just right. What felt like a daunting journey at the outset felt like an amazing adventure by the end! We would highly recommend AETHA and send huge thanks to Tom, Sophie, Josh and Dan. We will be working with them again in the future.”


Brand Strategy

As well as the design of the product, the Cupple team asked Aetha Design to create the Brand Bible. Aetha created the brand strategy and assets including a word mark and logo which matched the clean product aesthetic.