Latest from Aetha

ISOLATION – our teams favourite books, magazines & albums to get you through

It will come as no surprise to many but staying in-doors is not actually that good for creativity. If you have read any of our recent blog posts, you will know we are an outdoorsy bunch – with runners, cyclists, surfers and windsurfers making up our team – we know what people mean when they […]

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Aetha Design – Update 27th March 2020

These are difficult times for everyone, and we have been grateful for the positive messages and calls we’ve received from our clients and families. We thought at the end of this first working week in lockdown we would give you a bit of an update on our team, our work & of course WFH. We […]

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International Women’s Day 2020

Design & Innovation is one area in the UK where you don’t often hear about women disrupting a market with a new idea or a new product invention. We spoke last year in a post celebrating women in design saying that about 70% of our clients were female – this figure is pretty much the […]

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Packaging Design – Mi:Mu Gloves 2020

Packaging design in itself can be as complex as a product. Since the era of Instagram and instant sharing of users unboxing their new purchases has become a fashion, retailers and brands now have to ensure that the packaging design of their products is taken into as much consideration as the design of the actual […]

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Twin Toys – 3D printed toys made from non-toxic plant-based material

A parent is often torn between a rock and a hard place when they face a toy shop! On one hand they want their children to have toys and enjoy play time, on the other hand they feel buying yet more single use plastic for the household will inevitably end up in landfill and this […]

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Can you sketch – AUB December Workshop at MoDiP

Like any event there will always be unknowns and yesterday was no exception. Our studio is based in Old Town, Poole so when we received a slightly panicked call from Lucy, from the AUB Innovation team at midday to say that there had been a massive power cut across the whole of Bournemouth we were […]

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Back to Uni for the Aetha design team to talk about Product Design placements

Tom (our Founder) graduated from Bournemouth in 2009 with a BSc in Product Design so it is only right that we return there to speak annually to the current design students as a way of giving back and hopefully inspiring the future local design community. We were asked to give a talk by Bournemouth University […]

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LESS, BUT BETTER – ‘RAMS’ Screening at the Arts University Bournemouth 20th November 2019

On the 20th November 2019, the AUB hosted a free screening of Gary Hustwit’s 2018 film ‘RAMS’ which is a documentary portrayal of Dieter Rams, one of the most influential designers alive, and a rumination on consumerism, sustainability, and the future of design. We have to admit, the whole Aetha Design team had already seen […]

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DESIGN-it Lecture ‘RAMS’ Film with AUB

Aetha Design are big fans of Dieter Rams. Join the Aetha team and our friends at The Arts University Bournemouth (AUB) in just under a month on the 20th November 2019 to watch the fascinating documentary film ‘RAMS’. The film explores the practice of Dieter Rams, one of the most influential designers alive, and examine […]

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Textile design

When Fashion X Function collide it leads to Product Design

Here at Aetha Design, we don’t only work on consumer electronics, healthcare and sports products. We believe to be fully creative, a mix of projects is healthy. This month we have recently been working on a number of soft goods projects with some of our clients. We are really looking to bridge the gap between […]

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