Latest from Aetha

The Importance of Downtime

This week we are out in Morzine in the Alps. We’ve been talking with our team lots about the importance of getting away from the office studio, getting outdoors and also taking our minds off work…for design and creativity – we know that this is really important to how we work and how we develop […]

Read more...

Best of CES 2019

CES 2019: A roundup of what we’ve seen from the biggest show in the tech calendar We take a look at some of the most interesting products to be released this year at CES. CES 2019 has now finished with over 182 thousand attendants and more than 4,400 companies exhibited at the Las Vegas expo and […]

Read more...

Bournemouth University Visit

On Friday we went back to Bournemouth University where Aetha’s founder Tom Parsons gave a talk on the importance of doing work placements, his career so far in Product Design and gave them an idea of the projects we work on here at the consultancy.

Read more...

Trust and Technology: We look at the Lexus digital side mirror

Should we trust technology? With the rise of the Internet of Things, this is a question that has become more and more a daily question with the introduction of all kinds of products entering the market including the Amazon Key where an Amazon employee can let himself into your house to deliver a parcel, to […]

Read more...

Welcome to the team Josh!

Josh is a product designer from Kent, he studied at Loughborough University and has developed products at the likes of ITW and Dyson. His projects have taken him all over the world including trips to South-East Asia and Australia. He is a co-founder of a bag and accessories company in the UK and has also […]

Read more...

We take a closer look at the CeramicSpeed DrivEn concept and ask ‘will it work?’

We are very passionate about design and our small team all cycle. We ride mountain bikes, downhill bikes and of course road bikes so of course, we have been discussing the DrivEn concept here in the office. We sat down with Tom (owner of Aetha Design) to see what he thinks about this concept and […]

Read more...

How design is being used to help people with dementia

Not only is virtual reality (VR) a growing area of research for dementia, but it is also very close to home for us! Jan Wiener and his team are just down the road from the Aetha Design Studio at Bournemouth University. Here they tell The Guardian how they are using VR to change lives. I shared an […]

Read more...

The cardboard product designed by Nintendo that could be anything from a motorbike to a piano!

At Aetha we love the look of this truly innovative new game from Nintendo. It’s refreshing to see a physical product release from Nintendo that isn’t a gaming console or new edition of Mario Cart. Instead, it’s just cardboard! But cardboard that could be a motorbike, piano, drum kit, guitar… the list goes on. As […]

Read more...
arts university bournemouth, aub, eu, Aetha design, Product design company, product design consultancy, product design agency

Aetha Design awarded EU grant for innovation!

We’re excited to announce Aetha Design has been awarded an EU grant for product design innovation. We have always been passionate about film and cameras. Tom (our Director) started his career 10 years ago in the camera systems industry so to work on a product aimed at the film industry was an obvious choice for […]

Read more...

Purple Patch Workshop tour & Bespoked 2018

Last weekend we visited the handmade bicycle show in Bristol, Bespoked 2018 and also had a studio tour from our friends at Purple Patch Workshop. Purple Patch Workshop Purple Patch Workshop creates beautifully crafted handmade cycle rucksacks, panniers and tool rolls. Their workshop is in Bristol city centre where they design and make luggage using […]

Read more...