Aetha is the leading product design consultancy for active brands with work across consumer, healthcare and industrial sectors.

Alice Camera (the AI‑accelerated Photogram device) displayed prominently with company name and mission statement overlaid.

We help start-ups and established companies take products from concept to market - quickly and effectively  

Learn more about Aetha

Alice Camera logo – flagship AI-powered camera designed by AethaArts University Bournemouth logo – academic collaboratorMiMU logo – UK-built wearable musical instrument gloves for expressive gesture-based music controlLUSH logo – sustainable beauty brand collaboratorAlice Camera logo – flagship AI-powered camera designed by AethaSpecialized logo – bicycle design partnership with Aetha DesignTimes logo – foldable adventure eyewear brand designed by AethaSenti UK logo – collaborating fragrance brandSynch logo – e‑bike design collaboration with Aetha DesignRed Bull logo – brand activation or product collaboration partnerTorch logostuart semple logoBOX12 logo – modular fitness equipment clientAquapac logo – waterproof gear design clientSpecialized logo – bicycle design partnership with Aetha DesignOsprey logo – outdoor backpack design collaborator with Aetha DesignAcro Aircraft Seating logo – UK manufacturer of lightweight ergonomic aircraft passenger seats
Cupple logo – sustainable drinks container clientArts University Bournemouth logo – academic collaboratorMiMU logo – UK-built wearable musical instrument gloves for expressive gesture-based music controlLUSH logo – sustainable beauty brand collaboratorAlice Camera logo – flagship AI-powered camera designed by AethaForme logo – modern stainless‑steel shaker bottle with integrated powder storage, designed in collaboration with Aetha DesignTimes logo – foldable adventure eyewear brand designed by AethaSenti UK logo – collaborating fragrance brandSynch logo – e‑bike design collaboration with Aetha DesignRed Bull logo – brand activation or product collaboration partnerTorch logostuart semple logoBOX12 logo – modular fitness equipment clientAquapac logo – waterproof gear design clientSpecialized logo – bicycle design partnership with Aetha DesignOsprey logo – outdoor backpack design collaborator with Aetha DesignAcro Aircraft Seating logo – UK manufacturer of lightweight ergonomic aircraft passenger seats

1 million + products sold worldwide

More than 1 million products designed by Aetha are in people’s homes.
Our design work has played a key role in turning early-stage ideas into compelling products that have built companies and brands.

135+
Client partners

Since we were founded in 2018, we have worked with over 135 entrepreneurs and brands across all product sectors; consumer, healthcare and industrial

30+ years
Experience

Our team has a combined 30+ years experience in bringing ideas to life and products to market

Products
featured in

Our partnerships have garnered worldwide attention, featuring in global publications and TV shows
About us