Aetha is the leading product design consultancy for active brands with work across consumer, healthcare and industrial sectors.

We help start-ups and established companies take products from concept to market - quickly and effectively  

Learn more about Aetha

Ai powered camera for the
next generation of storytellers

A protein shaker with hidden super powers

Creating a new design language for a global brand

Reinventing the Osprey hydration system

1 million + products sold worldwide

More than 1 million products designed by Aetha are in people’s homes.

Our design work has played a key role in turning early-stage ideas into compelling products that have built companies and brands.

135+
Client partners

Since we were founded in 2018, we have worked with over 135 entrepreneurs and brands across all product sectors; consumer, healthcare and industrial

30+ years
Experience

Our team has a combined 30+ years experience in bringing ideas to life and products to market

Products
featured in

Our partnerships have garnered worldwide attention, featuring in global publications and TV shows
About us

Industrial design & strategy

Prototyping & validation

Engineering & manufacturing

Launch & commercialisation