Ispo Munich 2018
24 hours in Munich
Munich once again became the meeting place for the sporting goods industry earlier this week at the annual Ispo show. More than 2700 exhibitors from across the globe present their new products to the world and there is normally a great atmosphere and buzz over the 4 days.
Tom & Sophie from Aetha Design attended the show and said their highlights included the FUS3D technology being used with Cime Industries & Capita Snowboards which won the Snowsports Product of the Year, new Prism React lens technology from Oakely and the very bold statement from Patagonia which was well placed above their band “Tell International banks to stop investing in the destruction of Europe’s last wild rivers.”
Our team were lucky enough to be invited to The North Face party in the evening which featured talks from some of their athletes; Xavier de la Rue, Jacopo Larcher & David Lama who inspired a whole room of sports enthusiasts with their very humble yet exciting accounts of their recent challenges and up & coming projects.
All in all, 24 hours in Munich at Ispo 2018 did not disappoint and we can not wait to return next year!