Latest from Aetha

Trust and Technology: We look at the Lexus digital side mirror

Should we trust technology? With the rise of the Internet of Things, this is a question that has become more and more a daily question with the introduction of all kinds of products entering the market including the Amazon Key where an Amazon employee can let himself into your house to deliver a parcel, to […]


Welcome to the team Josh!

Josh is a product designer from Kent, he studied at Loughborough University and has developed products at the likes of ITW and Dyson. His projects have taken him all over the world including trips to South-East Asia and Australia. He is a co-founder of a bag and accessories company in the UK and has also […]


We take a closer look at the CeramicSpeed DrivEn concept and ask ‘will it work?’

We are very passionate about design and our small team all cycle. We ride mountain bikes, downhill bikes and of course road bikes so of course, we have been discussing the DrivEn concept here in the office. We sat down with Tom (owner of Aetha Design) to see what he thinks about this concept and […]


How design is being used to help people with dementia

Not only is virtual reality (VR) a growing area of research for dementia, but it is also very close to home for us! Jan Wiener and his team are just down the road from the Aetha Design Studio at Bournemouth University. Here they tell The Guardian how they are using VR to change lives. I shared an […]


The cardboard product designed by Nintendo that could be anything from a motorbike to a piano!

At Aetha we love the look of this truly innovative new game from Nintendo. It’s refreshing to see a physical product release from Nintendo that isn’t a gaming console or new edition of Mario Cart. Instead, it’s just cardboard! But cardboard that could be a motorbike, piano, drum kit, guitar… the list goes on. As […]

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Aetha Design awarded EU grant for innovation!

We’re excited to announce Aetha Design has been awarded an EU grant for product design innovation. We have always been passionate about film and cameras. Tom (our Director) started his career 10 years ago in the camera systems industry so to work on a product aimed at the film industry was an obvious choice for […]


Purple Patch Workshop tour & Bespoked 2018

Last weekend we visited the handmade bicycle show in Bristol, Bespoked 2018 and also had a studio tour from our friends at Purple Patch Workshop. Purple Patch Workshop Purple Patch Workshop creates beautifully crafted handmade cycle rucksacks, panniers and tool rolls. Their workshop is in Bristol city centre where they design and make luggage using […]

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Nike pushes forward with AI by acquiring a second tech company in a month to make a clear statement regarding investment in innovation

Nike is clearly making a big push in its technical capabilities by acquiring a second tech-focussed company within just a month. Nike has acquired the Israeli firm Invertex, a digital software company known for its’ body scanning software. Invertex previously developed the FeetID platform that can scan and size shoppers feet before sending the data to their […]


How to use 3D printing to revolutionise your business

Image: Formlabs Here at Aetha Design we appreciate that arguably one of the greatest innovations in the design industry over the last decade has been the rise of 3D printing. 3D printing is used to reduce time and waste during the design process but is also used to create production pieces such as furniture, bicycles, […]

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Disrupt the market in 2018 with your product idea

The last few decades have been turbulent to say the least for the worldwide economy and it’s becoming more important than ever for companies to innovate in order to stay ahead of the market competition. However, with the accessibility of online market places such as ebay, Amazon and Shopify breaking down the barriers for inventors […]