Latest from Aetha

The cardboard product designed by Nintendo that could be anything from a motorbike to a piano!

At Aetha we love the look of this truly innovative new game from Nintendo. It’s refreshing to see a physical product release from Nintendo that isn’t a gaming console or new edition of Mario Cart. Instead, it’s just cardboard! But cardboard that could be a motorbike, piano, drum kit, guitar… the list goes on. As […]

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Aetha design, product design

Aetha Design awarded EU grant for innovation!

We’re excited to announce Aetha Design has been awarded an EU grant for product design innovation. We have always been passionate about film and cameras. Tom (our Director) started his career 10 years ago in the camera systems industry so to work on a product aimed at the film industry was an obvious choice for […]

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Purple Patch Workshop tour & Bespoked 2018

Last weekend we visited the handmade bicycle show in Bristol, Bespoked 2018 and also had a studio tour from our friends at Purple Patch Workshop. Purple Patch Workshop Purple Patch Workshop creates beautifully crafted handmade cycle rucksacks, panniers and tool rolls. Their workshop is in Bristol city centre where they design and make luggage using […]

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Nike pushes forward with AI by acquiring a second tech company in a month to make a clear statement regarding investment in innovation

Nike is clearly making a big push in its technical capabilities by acquiring a second tech-focussed company within just a month. Nike has acquired the Israeli firm Invertex, a digital software company known for its’ body scanning software. Invertex previously developed the FeetID platform that can scan and size shoppers feet before sending the data to their […]

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How to use 3D printing to revolutionise your business

Image: Formlabs Here at Aetha Design we appreciate that arguably one of the greatest innovations in the design industry over the last decade has been the rise of 3D printing. 3D printing is used to reduce time and waste during the design process but is also used to create production pieces such as furniture, bicycles, […]

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Disrupt the market in 2018 with your product idea

The last few decades have been turbulent to say the least for the worldwide economy and it’s becoming more important than ever for companies to innovate in order to stay ahead of the market competition. However, with the accessibility of online market places such as ebay, Amazon and Shopify breaking down the barriers for inventors […]

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Ispo Munich 2018

24 hours in Munich Munich once again became the meeting place for the sporting goods industry earlier this week at the annual Ispo show. More than 2700 exhibitors from across the globe present their new products to the world and there is normally a great atmosphere and buzz over the 4 days. Tom & Sophie […]

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2018 is officially the year of engineering

This week, the government launched a campaign to announce that 2018 is officially the Year of Engineering, which will see a national drive in all corners of the country to inspire young people who will one day shape the future. “The Year of Engineering gives us a great opportunity to work together with business to inspire […]

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Aetha Design 2018

Hello 2018! 2017 was full on for Aetha Design. We moved into our design studio, took on a new apprentice and some new clients and even got an office friendly dog! With the New Year now firmly in motion, we have brought in Tom Parsons (Company Director.) Tom comes from a background in product design. […]

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Aetha Design Apprentice

Meet our apprentice Samuel has been with Aetha Design as an apprentice for 6 months now. Sam, who is a Weymouth local is also a keen windsurfer and actually won the 2017 UKWA British Slalom Series overall title in his class. Nice work Sam! We sat down with Sam to see how he thought he […]

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